How to Maximize Your Savings with the Top 35 Military Discounts
The top 35 military discounts available in 2026 can save active-duty service members, veterans, reservists, and their families thousands of dollars every year — across travel, retail, tech, dining, and more. Here’s a quick look at the most valuable ones:
| Category | Brand | Discount |
|---|---|---|
| Car Rental | Avis / Budget | Up to 35% off |
| Wireless | T-Mobile Magenta Military | 50% off family lines |
| Home Improvement | Lowe’s | 10% off (no annual cap) |
| Home Improvement | Home Depot | 10% off (capped at $400/year) |
| Apparel | Adidas | 30% off online and in-store |
| Apparel | Helly Hansen | 35% off |
| Streaming | Paramount+ | 50% off for life of subscription |
| Tech | Apple | 10% off products and accessories |
| Auto Insurance | USAA | Up to 60% off (deployed, storage status) |
| Theme Parks | Disney Military Salute | Park Hopper tickets from $499 |
| Outdoors | The North Face | Up to 50% off via Pro accounts |
| Eyewear | Oakley | Up to 50% off |
| Electronics | HP | Up to 40% off |
| Retail | Kohl’s | 15% off on Mondays |
| Grocery/Membership | Costco | $40 digital Shop Card for new members |
A typical military household that consistently uses these discounts can save $2,000 to $4,500 per year.
Most of these deals are available year-round — not just on Veterans Day or Memorial Day. And many can be stacked with cashback apps like Rakuten to stretch your savings even further.
I’m Larry Fowler, publisher of the USMilitary.com Network since 2007, and I’ve spent nearly two decades helping active-duty members, veterans, and their families find the best military benefits and financial resources — including building one of the most comprehensive guides to the top 35 military discounts available today. In the sections below, I’ll walk you through exactly how to claim each one, verify your eligibility, and maximize every dollar.
Simple guide to Top 35 Military Discounts terms:
- Veterans Day Free Meals
- Memorial Day Free Meals
- Military Deals and Freebies
To truly make the most of the top 35 military discounts, you need a strategy. Simply asking “Do you offer a military discount?” at checkout is a good start, but the real savings happen when you set up your digital credentials and learn how to stack promotions.
In 2026, the days of flashing a physical military ID card at every register are quickly fading. While brick-and-mortar stores and restaurants still accept physical IDs, online retailers rely heavily on secure third-party digital verification platforms. Setting up accounts on these platforms is a one-time effort that unlocks hundreds of year-round deals.
The Core Verification Platforms
- ID.me: This is the heavyweight champion of military verification. It is used by major brands like Apple, Adidas, and even government agencies like the VA. Once verified, you can log in to retail sites with a single click to apply your savings.
- SheerID: Similar to ID.me, SheerID operates behind the scenes for brands like Nike and Target. It instantly verifies your status using your name, birth date, and service details.
- GovX: Part marketplace and part verification tool, GovX offers exclusive pricing on tactical gear, tickets, and apparel directly through its platform.
- WeSalute (formerly Veterans Advantage): This paid membership program provides exclusive, highly coveted discounts with major travel providers, including airlines and car rental companies.
Stacking Strategies for Maximum Savings
Want to turn a standard 10% discount into 20% or 30% off? We recommend using these pro-level stacking strategies:
- Combine with Store Credit Cards: Some retailers, like Lowe’s, allow you to combine your military discount with store card benefits.
- Use Cashback Apps: Before making a purchase online, activate cashback apps like Rakuten or Ibotta. These apps work independently of the retailer’s discount, allowing you to get cash back on your military-discounted total.
- Shop Holiday Windows: While these top 35 discounts are available year-round, brands often boost their savings percentages during major military holidays like Memorial Day, the 4th of July, and Veterans Day.
For a deeper dive into how to manage your savings, check out our comprehensive Military Discount List and sign up for trusted updates through WeSalute: Veteran & Military Discounts, Benefits.
The Top 35 Military Discounts of 2026 by Category
To help you navigate these incredible savings, we have organized the best offers into clear categories. Whether you are planning a family vacation, updating your wardrobe, upgrading your home, or buying the latest tech, these vetted deals will keep more money in your pocket.
For an extensive directory of even more deals, don’t forget to bookmark our curated list of the Top 25 Military Discounts.
Travel and Car Rental: Top 35 Military Discounts for Your Next Trip
Travel can quickly become one of the largest expenses for a military family. Fortunately, car rental companies, airlines, and theme parks offer some of the deepest price cuts on the market.
1. Avis Car Rental
Avis offers up to 35% off base rates to military members, veterans, and their spouses when booking online. To secure the highest savings tier, you will want to book using WeSalute+ credentials.
2. Budget Rent a Car
Budget matches its sister company by offering up to 35% off “Pay Now” rates for WeSalute+ subscribers. This discount applies to active-duty, National Guard, Reservists, veterans, and immediate family members. Learn exactly how to apply this rate by reading our guide to the Budget Military Discount.
3. Enterprise Rent-A-Car
Enterprise offers a year-round discount of 5% off their everyday low rates for personal travel. Additionally, active-duty members traveling on official government orders receive specialized federal government rates and waived underage driver fees.
4. Hertz Car Rental
Hertz provides active-duty military, veterans, and their families with up to 25% off base rates. They also offer complimentary membership in their Hertz Gold Plus Rewards program to expedite your rentals.
5. United Airlines
United offers up to a 5% discount on flights originating in the U.S. and Canada for military veterans, active duty, and their families. Even better, active-duty service members on official orders or personal travel receive generous free checked baggage allowances (often up to 3 to 5 bags up to 70 lbs each).
6. Disney Parks & Resorts
The 2026 Disney Military Salute is one of the most generous entertainment packages available. Eligible service members can purchase a “Disney Celebrates America” Park Hopper ticket starting at $499, representing massive savings over standard gate prices. For full details on lodging and park ticket rules, read our comprehensive Disney Military Discount guide.
7. Universal Studios
Universal Studios offers military “Freedom Passes” that provide unlimited access to both Universal Studios Florida and Islands of Adventure for almost 40% off standard retail pricing.
8. National Parks Pass
The National Park Service provides a free annual pass ($80 value) to active-duty service members and their dependents. For veterans and Gold Star families, they offer a free lifetime pass to over 2,000 federal recreation sites.
| Car Rental Company | Max Personal Discount | Minimum Age for Military | Best Verification Method |
|---|---|---|---|
| Avis | Up to 35% off | 18 (with USAA/Orders) | WeSalute+ / USAA |
| Budget | Up to 35% off | 18 (with USAA/Orders) | WeSalute+ / USAA |
| Hertz | Up to 25% off | 18 (with USAA/Orders) | ID.me / USAA |
| Enterprise | Up to 5% off | 18 (to rent, 21 to reserve) | Military ID / GovX |
For more ideas on planning your next vacation on a budget, take a look at The 191 Best Military Discounts in 2026.
Retail and Apparel: Top 35 Military Discounts for Everyday Shopping
From rugged outdoor gear to athletic wear and everyday fashion, these top retail brands reward your service with substantial savings.
9. Adidas
Adidas stands out with one of the strongest retail offers: 30% off online and in-store purchases, plus an extra 15% off at factory outlet locations. You can easily verify your status at checkout using ID.me.
10. Nike
Nike offers a 10% military discount online and in-store for active-duty, veterans, reservists, and retired personnel. To redeem online, simply verify your status through SheerID. Check out our step-by-step instructions in Your Guide to Getting the Nike Military Discount.
11. Under Armour
Under Armour regularly offers a 20% discount on all purchases made online and in-store for military members, veterans, first responders, and their families. During special promotional windows, this discount is sometimes increased to 40%.
12. lululemon
Active-duty military, veterans, and military spouses receive a 15% discount on lululemon apparel. You must verify your status online through SheerID to link the discount to your member profile.
13. Helly Hansen
For high-quality outerwear and sailing gear, Helly Hansen offers a robust 35% military discount through its dedicated Helly Hansen Military Discount Program.
14. Kohl’s
Kohl’s offers a 15% discount to active-duty military, veterans, and their immediate families. The catch? This discount is available in-store only on Mondays.
15. Michaels
For the crafters and DIY enthusiasts, Michaels provides a 15% discount that applies to your entire purchase — including sale items. You can link this discount directly to your Michaels Rewards account for easy use online and in-store.
16. Scheels
Scheels is a favorite destination for sporting goods and outdoor gear. They offer a dedicated military discount program to show appreciation for those who serve. Read more about how to access these savings in our guide to the Scheels Military Discount.
17. Oakley Standard Issue
Oakley Standard Issue is a dedicated division of Oakley that offers up to 50% off sunglasses, ballistic eyewear, and apparel specifically for military, law enforcement, and first responders.
18. The North Face
The North Face provides a 10% discount to active-duty, retired, and veteran military members. However, for those who qualify for their professional “Pro” program, savings can reach up to 50% off select gear.
19. Carhartt
Carhartt offers a 15% discount on their durable workwear and outdoor clothing for active-duty, veterans, and military spouses verified through ID.me.
For a full breakdown of year-round retail savings, check out the Veteran & military year-round discounts – VA News list.
Tech, Streaming, and Home Improvement Savings
Whether you are remodeling your home, upgrading your phone plan, or looking for something new to watch on television, these tech and home improvement giants offer massive savings.
20. Apple
Apple offers a 10% military discount on its devices, accessories, and software. This discount is available to active-duty, veterans, National Guard, Reservists, and immediate family members. To learn how to verify your account, view Your Guide to Getting the Apple Military Discount.
21. Samsung
Samsung’s Military Save Program offers up to 30% off laptops, tablets, smartphones, and major home appliances. This program is easily accessed online by verifying your military credentials.
22. T-Mobile
T-Mobile’s Magenta Military and Go5G Military plans cut family line costs by 50%. For a family of four, this saves roughly $80 per month — adding up to nearly $960 per year. Learn more about plan details in our guide to the T-Mobile Military Discount.
23. Paramount+
Paramount+ offers an incredible 50% discount on both its Essential and Premium streaming plans for the life of your subscription. It requires quick verification through SheerID.
24. Peacock TV
Peacock TV offers a deeply discounted rate of just $6.99 per month for 12 months for verified military members, allowing you to stream live sports and hit shows for less.
25. Lowe’s
Lowe’s provides a year-round 10% military discount on eligible purchases with no annual cap. Even better, registering for their military program automatically grants you Silver Key status in their MyLowe’s Rewards program. Learn how to sign up by reading Does Lowe’s Offer Military Discount.
26. Home Depot
Home Depot matches Lowe’s with a 10% military discount. However, unlike Lowe’s, Home Depot’s discount is capped at a maximum of $400 in savings per calendar year. You can easily link your status to your Home Depot app using ID.me. Learn how by reading Verify and Save: Home Depot Military Discount with ID.me.
27. HP (Hewlett-Packard)
HP offers up to 40% off tech products, plus free shipping, through its specialized HP Frontline Heroes Store.
28. Dell
Dell provides military members with an extra 10% off PCs and electronics. You can request a unique coupon code on their military landing page using a military email address or ID.me verification.
29. USAA Auto Insurance
While not a direct retail product, USAA offers active-duty military members up to 60% off their auto insurance premiums by placing their vehicles in storage status during deployments.
30. Costco Wholesale
Costco offers new military members who sign up for an Executive Membership a free $40 digital Costco Shop Card ($20 for Gold Star Members) when they enroll in auto-renewal.
31. O’Reilly Auto Parts
O’Reilly provides a 10% discount on in-store purchases of auto parts, tools, and accessories for active-duty, veterans, and their families.
32. Advance Auto Parts
Advance Auto Parts offers a 10% in-store discount on regular-priced items for active-duty, retired military, and veterans.
33. Outback Steakhouse
Outback offers a year-round “Heroes Discount” of 10% off your entire check. This is available to active-duty, veterans, and first responders with a valid ID.
34. Applebee’s
Applebee’s offers a 10% to 15% discount (varying by franchise location) to military members and veterans year-round when dining in.
35. Puffy Mattress
Puffy offers one of the largest single dollar-value discounts on our list, allowing verified military members to save up to $1,425 on premium mattress purchases.
To compare how these tech and retail savings stack up against industry regulations and federal benefits, consult the Military Discounts Directory 2026 — 250+ Verified Deals & Benefits.
Frequently Asked Questions about Military Discounts
Navigating the rules, exclusions, and verification processes of military discounts can sometimes feel like translating military jargon. Here are the answers to the most common questions service members and veterans ask.
How do I verify my military status for online discounts?
The most efficient way to verify your status online is to create a free account with ID.me or SheerID. These platforms act as secure digital lockboxes. During setup, you will be asked to provide your Social Security Number, upload a copy of your DD-214, or log in using your military email address. Once verified, you won’t need to upload paperwork again; you can simply click the verification button at checkout on hundreds of retail sites.
Can military spouses and dependents use these discounts?
Yes! Many of the top 35 military discounts extend directly to spouses and dependents. Programs like the Disney Military Salute, T-Mobile Magenta Military, and car rental discounts from Avis and Budget explicitly cover immediate family members. Spouses can verify their status on ID.me using their Military Dependent ID card (USID) or by linking their profile to the active-duty sponsor’s account.
Are there annual limits or exclusions on major military discounts?
Yes, and it is important to read the fine print to avoid surprises at the register. The most notable example is Home Depot, which caps its 10% military discount at a maximum of $400 in savings per year. Lowe’s does not have an annual cap, but both home improvement giants exclude certain items like major appliances, lumber, commodity items, and installation services. Car rental discounts also frequently feature blackout dates during peak holiday travel periods and exclude specialty vehicle classes like passenger vans or high-end sports cars.
Conclusion
Taking advantage of the top 35 military discounts is more than just a great way to save a few dollars at checkout — it is a smart financial planning tool that can keep thousands of dollars in your family’s bank account every single year. From saving 50% on family phone lines with T-Mobile to enjoying 35% off car rentals and major retail purchases, these benefits are a well-deserved “thank you” for your service.
At USMilitary.com, we are dedicated to helping our service members, veterans, and military families thrive. Beyond finding the best everyday discounts, we provide comprehensive resources on VA home loans, disability ratings, career paths across all branches — including the Army, Navy, Air Force, Marines, Space Force, and Army National Guard — and expert financial planning advice.
To start unlocking your exclusive savings today, bookmark our USMilitary.com Military Discount List and keep checking back for the latest verified deals. Thank you for your service!